Packaging design for a DIY range of toys from iken Joy. The final look was arrived at, after multiple designs that toyed with not only visual elements but also packaging substrates.
From kraft boards to full-color sleeves to the final form – we made quite a few iterations to the design. The client eventually settled on a simple one-sheet print on regular box board to ensure print run economy. Note that the design grid also changed to accommodate the final form, allowing for a series of motifs that could easily be carried forward across all the DIY products.